Driving Relationships and Embracing Change: A Conversation with Ryan Rohrman, CEO Rohrman Automotive Group

In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance.

From creating memorable customer and employee experiences to embracing AI and technology without losing the human touch, Ryan discusses the principles that guide his team, including transparency, innovation, personal connection, and servant-mindedness. He also dives into the importance of change management, training, and gamification to keep employees engaged, reduce turnover, and foster a culture that’s ready to adapt to new challenges.

Listeners will gain insights into:

• Balancing legacy and modern leadership in family-owned dealerships
• Building a culture of human-first customer experience (CX)
• Integrating AI and automation while maintaining genuine human connections
• Training, gamification, and strategies for reducing turnover
• Preparing your team to embrace change and innovation

Whether you’re a dealership leader, automotive professional, or someone interested in effective leadership and customer experience, this conversation with Ryan Rohrman offers actionable strategies to drive relationships and deliver awesome experiences—every single time.

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