The American consumer sentiment, heavily affected by the COVID-19 pandemic and subsequent Federal Reserve rate hikes in 2022, has been recovering since hitting a low in July 2022, reaching a two-year high in January. Despite ongoing concerns like international conflicts and inflation, household financial conditions are strong, with low unemployment and favorable mortgage rates. This improvement in sentiment is critical as consumer spending drives 66% of the US GDP, and while holiday sales were robust, economic conditions remain dynamic and require continuous monitoring to anticipate future trends in the economy and stock market.