#121 - SHOPPING, SHOPPING, AND MORE SHOPPING

My daughter loves to shop.  In fact, her two love languages are shopping and someone paying for it.  Apparently at least the shopping part is also a lot of people’s love language.  Adobe Analytics reported that between November 1 to 24 that US consumers spent a whopping $77.4 billion online, that is an increase of 9.6% over same time last year.  In their report, Adobe Analytics reported that 21 of these 24 shopping days had over $3 billion in sales vs 16 days last year.  Based on this early indication of sales Adobe Analytics is predicting an 8.4% increase year over year in this year’s holiday season.   Read in this issue our complete report on holiday retail sales and their possible indication going into 2025.