Ep 064: How to Avoid The 3 Most Common Mistakes in Marketing

In this week's episode, we're going to be talking about one of my favorite things today, which is all about strategy. And in particular, we're going to be covering three common marketing mistakes to avoid.

Here are the highlights:

(02:01) Lead generation

(05:14) ​As they sign up, you have the opportunity to sell

(07:08) Upselling

(09:56) Generate leads, get people into your world and get people to buy something

(12:20) A common mistake is selling too low

(14:27) Do the maths of selling 

(15:14) Another epic mistake is spreading yourself too thin

(16:06) Declutter, scale it back and get back to basics

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