The Business of Fun--Johannes Wohlert

My guest today is Johannes Wohlert. 

He is in charge of marketing for the Swedish Basketball Association. 

I wanted to have Johannes on to discuss growing a sport from the grassroots level, fighting the discounting mindset, and using social media to build a fan base. 

You can follow Johannes on Twitter. 

You can connect with him on LinkedIn. 

To learn more about the Swedish Basketball Association, visit their website.