The Business of Fun: Jacob Lauesen

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My guest today is Jacob Lauesen from FC Copenhagen. 

We covered a lot. This is great for all you sports business marketers out there. 

We talk about how Jacob and his team are able to generate: 17-1 ROI on ad spend for merchandise sales and 10-1 for tickets. 

We talk about selling the board on an "unlimited" marketing spend. 

We cover turning FC Copenhagen into a media company as much as a football club and a lot more. 

This is a great conversation.