On cultural identity, creative belonging and togetherness - Johanna Roca

"I feel togetherness is inevitable. From a philosophical standpoint, we're more connected than ever, despite the imaginary frontiers that exist." - Johanna Roca

Jo Roca shares her transformative journey from Colombia to global creative leadership, discussing how leaving home at 16 shaped her perspective on identity, belonging, and creativity. 

She reveals her struggles with cultural stereotypes, the pressure to assimilate, and her eventual path to self-acceptance. Jo speaks passionately about the need for collaborative approaches in the creative industry, drawing parallels to how nature thrives through interconnection. 

She explores the ethics of AI in design, describes developing ethical frameworks for creative work, and emphasizes the importance of empathy in both personal relationships and professional projects.

Key Takeaways

• Jo's early experiences as a Colombian abroad taught her empathy through lived experiences that now inform her creative approach.
• Self-acceptance was a gradual process for Jo, catalyzed by motherhood and place-branding work that explored belonging.
• Jo believes "togetherness is inevitable" and sees potential in creative collaboration rather than competition.
• The creative industry should move away from celebrating "lone geniuses" toward recognizing collective contributions.
• Jo advocates for ethical frameworks in AI adoption, balancing innovation with responsibility toward creative communities.
• Personal values can guide professional choices, though Jo acknowledges the privilege in being able to decline certain projects.

Daring Creativity. Daring Forever. Podcast with Radim Malinic

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