James Victore, a "recovering graphic designer" turned creative coach, shares his journey from commercial conformity to artistic rebellion. Starting with a childhood memory of melted crayons on hot cement, James traces his path from failed university attempts to becoming a Museum of Modern Art-featured designer. His breakthrough came at 30 with controversial Columbus Day posters that were scraped off by police—a moment that crystallised his commitment to meaningful work over commercial success.
The conversation explores James's evolution from pleasing clients to finding clients who appreciate his authentic voice. He discusses teaching at the School of Visual Arts for 18 years, where he learned that creativity's job is to disrupt. Now he coaches "frustrated creative adults" to express what's truly in their hearts rather than succumbing to "creative constipation."
Key themes include the difference between being weird versus seeming weird, the importance of self-love in creative expression, and why perfectionism is simply a tool for self-sabotage. James emphasizes that creativity requires business acumen—"a starving artist is just an artist who doesn't know they're in business."
Key Takeaways
Daring Creativity. Daring Forever. Podcast with Radim Malinic
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