Marketing with Identity, Not Noise with Nick McArthur

⚠️ Note: This episode is from the Intentional Documentary® era. I’ve kept it in the public archive because it’s rooted in story, identity, and expression, and remains one of the most honest, energising episodes.

It’s especially relevant for values-led, identity-shifting service providers and small business owners navigating visibility, voice, and self-trust.

...

What if the quirkiest, most human parts of you were actually the reason people hire you?

In this bold, refreshing episode, I talk with Nick McArthur — a trans sales coach and “awesomeness expert” — about marketing as identity, storytelling in business, and how to sell without selling out.

Topics covered: 

• Marie’s story of discovering and hiring Nick within 24 hours
• Selling pictures vs. selling you
• What actually makes someone “bookable” — whether you're a photographer or other service-based role
• The slow-burn approach to marketing and relationship-building
• Generalized gender roles in sales and what Nick has learned post-transition
• How Nick’s family manages their own memory-keeping (including photo books for each of their five kids!)
• Nick’s Iconic Photo story — a layered image of chaos, love, and the beauty of early parenting

Connect with Nick and find active legacy resource materials + links here: → dangerouslygoodstories.com/intentional-documentary-archive