What to look for at the 2025 Detroit Auto Show

What should you be looking for when you go to the 2025 Detroit Auto Show? 

The 2025 Detroit Auto Show represents a shift towards more interactive, consumer-focused automotive experiences, blending nostalgia, innovation, and practical transportation solutions.

Key Highlights:

• Show Transformation (01:27) - Shifted from North American International Auto Show to a regional consumer-focused event - Reduced emphasis on splashy media reveals - More space for experiential brand interactions

Automotive Brand Insights:

• Ford (05:28) - Maverick Lobo with 3D printing customization options - Jared Goff appearance generated significant buzz - Diverse vehicle pricing range

• Cadillac (00:07:23) - Escalade IQ electric vehicle - Optique EV with sophisticated interior design - Emphasis on tactile buttons and luxurious materials 

• Stellantis (11:54) - Price reductions between $3,000-$9,000 - Jeep Wagoneer S electric SUV - New Charger EV with innovative design Interesting Wildcards:

• Volkswagen ID Buzz (17:02) - Named Utility Vehicle of the Year - Nostalgic design - Potential for family and road trip use

• INEOS Grenadier (18:53) - Inspired by classic Land Rover Defender - Robust off-road capabilities - Premium pricing around $80,000

Additional Notes:

• Show runs through January 20th
• Adult tickets: $20 - Includes vintage movie cars and concept vehicles
• EV education section by DTE and IBEW 58

Guest: Eric Trytko (Instagram: @RumbleStrip) and Raoul Duke Media https://raouldukemedia.com/

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