What's The Point Of Brand Ambassadors?

We talk about a recent "brand summit" held by Pas Normal Studios and ask the broader question if such events and supporting brand ambassadors general are even the right moves for cycling brands.

Assos Gravel Collection - 6:01
Tom Boonen x Odette Lunette Sunglasses - 12:37
Who's the most stylish rider in the pro peloton? - 17:18
Brand Summits & Brand Ambassadors - 20:08
Into The Canal - 32:26

Cycling Fashion Week is presented by Le Club.

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