The truth about cyber Go-To-Market: Why most strategies fail and what winning looks like w/ David Brown

Old tech & cyber sales playbooks are dead. Learn how cutting-edge deception tech and ethical leadership are reshaping the game - don’t get left behind!

We’re thrilled to introduce David Brown, a seasoned global sales leader and the CEO of CounterCraft — a trailblazing cyber deception and threat intelligence company. With over 20 years of experience leading high-growth B2B tech businesses, David has helped scale companies from startup to IPO, driving innovation across the Cyber Security, SaaS, and Enterprise Software space. At CounterCraft, he leads a mission to redefine threat detection through deception technology, offering proactive, real-time threat intel that gives organisations a crucial edge in cyber defence. David’s leadership style blends strategic clarity, operational rigor, and a deep commitment to both business growth and social impact.

In this episode we dive into one of the most critical — and often overlooked — elements of Cyber Security success: your Go-To-Market strategy. David breaks down why traditional sales playbooks no longer work in today’s evolving landscape, and what forward-thinking leaders must do to thrive in tougher, more competitive markets. We explore the challenges of building trust, visibility, and resilience in a noisy cyber space, as well as the ethical responsibilities leaders have in protecting the next generation online. From navigating complex enterprise sales to driving impact through digital inclusion and adoption advocacy, this conversation is packed with actionable insights for cyber founders, execs, and changemakers alike.

👋 Jay Adamson and Warren Atkinson welcome you to the SECURE | CYBER CONNECT Podcast, where we’re joined by Information and Cyber Security, Technology, and Talent Acquisition professionals who share their journeys, unique perspectives, and offer valuable advice and guidance.

The SECURE | CYBER CONNECT Community & team offers tailored resources and strategic introductions to help you thrive in the evolving landscape of Corporate Governance, Information Security & Cyber Security, addressing Cultural, Technological & Talent Acquisition challenges.

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