The Social Media Marketing Playbook with Orla Twomey

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!

I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.

In this week’s episode, I had the pleasure to be joined by The Chief Executive of the Irish Advertising Standards Authority, Orla Twomey.

We talk about:

1. The rules and regulations of social media advertising.
2. How to use advertising to build trust with your audience, not lose them.
3. How to advertise products and services that align with your brand values.

In this week’s bonus content, available exclusively on YouTube, we delved into the risk associated with advertising your brand under a particular identity, and the potential consequences you could face. 

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected]

Editing is by Amanda Fitzgerald

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The Advertising Standards Authority of Ireland:

ASA

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