“Stop Overplanning—Just Start”—Juno Lux’s Advice to Aspiring Entrepreneurs

Cut The Tie Podcast with Thomas Helfrich

Juno Lux, founder of The Haus  of H, joins Thomas for a vibrant, honest conversation about spirituality, entrepreneurship, and the power of self-ownership. From working in social work and hospitality to founding a nonprofit for queer spiritual healing, Juno shares the experiences that led them to cut the tie with outdated systems and build something empowering from the ground up.

About Juno Lux:

Juno Lux is the founder of The Haus of H—a nonprofit that creates holistic, judgment-free spiritual spaces for queer individuals. With a background spanning social work, IT, and hospitality, Juno brings both soul and structure to their work, hosting immersive retreats and advocating for deeper access to queer-centered healing.

In this episode, Thomas and Juno discuss:

• Cutting the Tie to the Employee Mindset
  Juno shares the moment they realized they weren’t made to follow rigid systems and rules—they were meant to build their own.
• Spirituality Without Shame
  They discuss how many retreats over-emphasize sexuality, and how The House of H shifts the focus to healing, exploration, and genuine connection.
• Branding, Storytelling & Self-Discovery
  Juno unpacks the struggle of separating personal identity from brand identity—and how clarity came through books like StoryBrand and Save the Cat.
• The Power of ChatGPT & Neurodivergent Creativity
  They explain how AI tools help organize thoughts and build confidence in communication, especially for those with processing challenges.

Key Takeaways:

• Don’t Wait for Permission
  Start now. You’ll never feel fully ready—and planning too much can kill momentum.
• You Are the Engine
  Entrepreneurship becomes real the moment you realize: if you disappear, the business stops. That’s power—and responsibility.
• Let Your Experience Lead You
  Your story, even the rough parts, makes you uniquely qualified to lead, teach, and heal.
• You’re the Guide, Not the Hero
  In branding and in life, don’t center yourself—lead others through their transformation.

"You don’t need to be the hero. You’re the guide—that’s where your magic is." — Juno Lux

CONNECT WITH JUNO LUX:

Website: https://thehausofh.org
LinkedIn: https://www.linkedin.com/in/juno-epifanio/
Instagram: https://www.instagram.com/_hausofh/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: t@instantlyrel

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