“I Was Living in My Car”—How JC Misko Rebuilt Life Through Brisket and Sobriety

Cut The Tie Podcast with Thomas Helfrich

JC Misko, founder of Misko Mountain Flavor Company, shares how recovery, faith, and brisket tacos came together to form a life-changing mission. In this heartfelt episode, JC opens up about overcoming addiction, building a food business from nothing, and using his story to help others do the same. 

About JC Misko:

JC is the founder of Misko Mountain Flavor Company, a brisket taco business built with a mission to support early recovery. Through his work and future foundation, Grant for Hope, JC is creating a new recovery system—one that offers real pathways to stability and ownership through food and entrepreneurship.

In this episode, Thomas and JC discuss:

• Cutting the Tie to Distractions
  JC shares how staying sober gave him clarity to rebuild his business from the ground up—this time with purpose and boundaries.
• How Brisket Tacos Became a Vehicle for Recovery
  He explains how BBQ and business are a foundation for community, healing, and proving what's possible in early sobriety.
• Building a Recovery System that Actually Works
  JC breaks down the flaws in the current rehab cycle and outlines his vision for a program that helps people earn, save, and thrive.
• Trusting God, Trusting the Process
  From living in his car to dreaming of brick-and-mortar locations, JC reflects on how faith and service kept him moving forward.

Key Takeaways:

• Start Small, Grow Intentionally
  JC opens only on Fridays and focuses on selling out—not burning out.
• Business Should Uplift, Not Exploit
  His model rewards progress, not relapse, flipping the script on the traditional recovery industry.
• Teach What You Know
  From cooking to budgeting, JC uses his past to build new futures for others.
• Success is Measured in Impact
  His dream isn’t just multiple locations—it’s helping hundreds of people restart their lives.

"I want to create a recovery model where doing better helps everyone, not just the system."— JC Misko

CONNECT WITH JC MISKO:

Website: https://mmflavor.com
Location: Fridays at Emilita Street & Van Nuys Boulevard, Sherman Oaks, CA

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
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LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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