How to Monetize Your Podcast with Community and Services From Day 1

Never Been Promoted Podcast with Thomas Helfrich

Thomas Helfrich shares an inside look at how he successfully monetized Never Been Promoted, taking the podcast from an idea to $60,000 in revenue in just one year. In this solo episode, Thomas breaks down his strategy, tactics, and mindset for turning a podcast into a revenue-generating asset.

About this episode:

Thomas Helfrich, founder of Instantly Relevant and Cut the Tie, presented at Podfest 2025, detailing how he built Never Been Promoted into a monetizable brand. From leveraging guest sponsorships to creating a mastermind community, Thomas provides a roadmap for podcasters looking to generate revenue from day one.

In this episode, Thomas discusses:

• The Three Pillars of Podcast Monetization
  Passion, proficiency, and impact—why you need all three to create a sustainable, money-making podcast.
• Guest Sponsorship as a Revenue Model
  How Never Been Promoted attracted guest sponsors and built scalable monetization strategies using offers inspired by Alex Hormozi’s $100M Offers framework.
• The Power of Community in Podcast Growth
  Thomas reveals how building Cut the Tie, a mastermind group for entrepreneurs, created a downstream revenue stream beyond the podcast itself.

Key Takeaways:

• Your Podcast Should Solve a Problem
  If your show provides real value, people will invest in being part of it—whether through sponsorship, services, or community memberships.
• Monetization Starts on Day One
  You don’t need thousands of downloads to start making money. Creating offers that make sense for your audience and guest sponsors is key.
• Scaling Requires Systems
  Outsourcing content creation, leveraging automation, and reinvesting revenue back into marketing can exponentially grow your reach and profitability.

"Podcasting is more than just talking into a mic—it's a business, a brand, and a community." — Thomas Helfrich

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
InstantlyRelevant.com

Support the show

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System