How Aaryn Mistrot Built a Dog Grooming Empire from Scratch

Never Been Promoted Podcast with Thomas Helfrich

Aaryn Mistrot, a successful entrepreneur and founder of Tailored Tails in Lubbock, Texas, shares her remarkable journey from law school graduate to building a thriving business in the pet grooming industry. Aaryn discusses her path through personal and professional challenges, highlighting the importance of resilience, innovation, and a commitment to quality in entrepreneurship.

About Aaryn Mistrot:

Aaryn Mistrot is the founder of Tailored Tails, a holistic dog grooming and boutique boarding business in Lubbock, Texas. With a background in law and a passion for animal care, Aaryn has redefined pet grooming standards, focusing on high-quality service and a unique customer experience. Her entrepreneurial journey is an inspiring testament to perseverance and vision.

In this episode, Thomas and Aaryn discuss:

• Overcoming Challenges to Build a Business
  Aaryn shares how personal hardships, including a cancer diagnosis and single parenthood, shaped her journey and led her to discover her passion for pet grooming. She opens up about the lessons learned from her first business failure and how those experiences fueled her determination to succeed.
• Creating a Customer-Centric Business Model
  Aaryn emphasizes the importance of quality and customer service in building a sustainable business. She discusses how her focus on education, innovation, and personalized care has set Tailored Tails apart in the industry.
• Launching a Business During a Pandemic
  Despite opening in the midst of COVID-19, Aaryn explains how adaptability and strategic planning allowed Tailored Tails to thrive. She highlights the unique challenges and opportunities the pandemic presented for her business.

Key Takeaways:

• Start Small, Grow Intentionally
  Aaryn advises entrepreneurs to focus on excelling in one area before expanding. She emphasizes the importance of building a solid foundation and delivering exceptional service to generate organic growth.
• Leverage Failures as Lessons
  Reflecting on her first failed business venture, Aaryn shares how she used those insights to create a more sustainable and successful model for Tailored Tails.
• Empowering a Diverse Team
  Aaryn discusses her approach to hiring and training, prioritizing passion and alignment with the company’s values over prior experience. Her diverse team contributes to the innovative and inclusive culture at Tailored Tails.

"Failure isn’t the end. It’s just the beginning of figuring out how to do it better." — Aaryn Mistrot

CONNECT WITH AARYN MISTROT:

Website: https://tailoredtailsoflubbock.com/
Facebook: https://www.facebook.com/TailoredTailsLBK/
Instagram: @tailoredtailslbk
TikTok: @tailoredtails_lbk

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

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