Funnels & Conversions: The Secret to Higher Sales with Scott Zetlan

Author: Thomas Helfrich
Published: Fri 28 Feb 2025
Episode Link: None

Never Been Promoted Podcast with Thomas Helfrich

Scott Zetlan shares his expertise in AI-powered optimization and intelligent automation, helping businesses refine their websites and funnels to drive conversions. As the founder of Visiopt, Scott provides insights into how companies can stop wasting money on ineffective strategies and start leveraging data-driven decision-making for growth.

About Scott Zetlan:

Scott Zetlan is the founder of Visiopt, a cutting-edge optimization platform that helps businesses enhance website performance and increase conversion rates using AI-driven testing. With over two decades of experience in marketing and automation, Scott has worked with companies to eliminate guesswork and implement measurable, scalable improvements.

In this episode, Thomas and Scott discuss:

Why Most Entrepreneurs Waste Money on Marketing

Scott explains why so many businesses throw money at ads and shiny new tools without truly understanding what works, and how Visiopt helps eliminate this costly guessing game.

The Power of AI and Automation in Website Optimization

Scott breaks down how AI can test thousands of variations simultaneously, allowing businesses to quickly determine the most effective messaging, design, and structure for their funnels.

How to Stop Relying on Gut Feelings and Start Using Data

Many entrepreneurs make decisions based on intuition rather than data. Scott shares how AI-driven testing provides clear, actionable insights that lead to more profitable outcomes.

Key Takeaways:

You Don’t Know What You Don’t Know

Scott emphasizes that even profitable businesses leave money on the table by failing to test and optimize their customer journeys.

AI and Automation Can Supercharge Your Marketing Strategy

By leveraging AI to test different variables on websites, businesses can make data-backed decisions that improve conversion rates without increasing ad spend.