Friska Wirya on Building Future-Proof Organizations

Never Been Promoted Podcast with Thomas Helfrich

Friska Wirya, a transformation consultant and TEDx speaker, joins the podcast to discuss what it takes to build a Future-Ready Organization. From overcoming resistance to change to navigating major business transformations, Friska shares her expertise in guiding organizations through seamless transitions.

About Friska Wirya:

Friska Wirya is the founder of Fresh by Friska, a consultancy dedicated to helping organizations embrace change and transformation. With a background in change leadership for some of the world’s largest companies, she specializes in influencing without formal power, cross-cultural communication, and organizational change strategies. She is also a best-selling author, speaker, and advisor on digital transformation and leadership development.

In this episode, Thomas and Friska discuss:

• The Challenges of Leading Organizational Change
  Friska explains why people naturally resist change and how understanding the 6 Ps of Resistance—Position, Pay, Performance, Prestige, Power, and Protection—can help leaders navigate transformation smoothly.
• Building a Future-Ready Organization
  She shares her insights from years of research and consulting on what separates organizations that adapt and thrive from those that struggle. Her frameworks help companies future-proof their business strategies.
• How to Overcome Fear and Take Control of Your Career
  Friska recounts her journey from being an employee in corporate consulting to launching her own business. She discusses the risks, rewards, and key lessons in building a personal brand and thriving as an entrepreneur.

Key Takeaways:

• Resistance is Natural, but it Can Be Overcome
  Understanding what employees fear losing helps leaders implement change more effectively.
• Change is an Ongoing Process, Not a One-Time Event
  Companies that treat change as a continuous process rather than a one-off initiative see better long-term results.
• Branding and Thought Leadership Matter
  Friska leveraged LinkedIn content creation and a TEDx talk to build her business. She emphasizes the importance of positioning yourself as an expert in your field.

"The best organizations don’t just adapt to change—they create it." — Friska Wirya

CONNECT WITH FRISKA WIRYA:

Website: https://www.freshbyfriska.com/
LinkedIn: https://www.linkedin.com/in/friska/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/

Support the show

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System