Better Not Bigger – Trey Boden's Approach to Marketing

Never Been Promoted Podcast with Trey Boden

Trey Boden, founder of Roar LLC, joins the podcast to share his unique perspective on building a marketing agency that prioritizes lifestyle over scale. With a focus on intentionality, authenticity, and creating meaningful client relationships, Trey discusses how smaller, purpose-driven businesses can thrive in the competitive marketing world.

About Trey Boden:

Trey Boden is the founder of Roar LLC, a fractional marketing company specializing in bottom-to-mid funnel marketing strategies, referral programs, and sales enablement. Drawing from his experience as a teacher and pastor, Trey brings a unique mix of empathy, creativity, and precision to his work.

In this episode, Thomas and Trey discuss:

• Building a Lifestyle Business
  Trey shares his philosophy of creating a business that’s “enough” rather than striving for endless growth. He explains how this approach has allowed him to maintain a balanced life while delivering exceptional value to his clients.
• Effective Marketing Strategies
  Trey dives into his rifle-shot marketing approach, emphasizing the importance of focusing on small, targeted markets rather than adopting a scattershot strategy. He also discusses the value of direct mail and personalized outreach in today’s digital world.
• The Power of Authenticity
  Trey and Thomas explore how underproduced, authentic content can resonate more deeply with audiences than polished, overly salesy materials. Trey highlights the role of trust and clear communication in building lasting client relationships.

Key Takeaways:

• Define Your “Enough”
  Knowing what "enough" looks like allows you to focus on what truly matters—both in business and in life. 
• Prioritize What Matters
  Trey emphasizes the importance of aligning business goals with personal values, focusing on quality over quantity, and intentionally designing a business that supports your desired lifestyle.
• Invest in Relationships
  Trey underscores the importance of nurturing existing client relationships, leveraging referrals, and creating memorable marketing experiences that keep clients coming back.

"One of the most powerful things you can do as a business owner is to be clear about who you are—and who you’re not." — Trey Boden

CONNECT WITH TREY BODEN:

Website: https://www.createwithroar.com/
LinkedIn: https://www.linkedin.com/in/treyboden/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]

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