Apparel For Men Entrepreneur: Jason Wike on Why His Brand Is Turning Heads

Never Been Promoted Podcast with Thomas Helfrich

Jason Wike shares his journey of launching We Are Warriors Apparel, a brand that goes beyond clothing to inspire men to be leaders, providers, and protectors. From the challenges of starting an apparel business to the mission of empowering men, Jason dives deep into the mindset and execution behind his movement.

About Jason Wike:

Jason Wike is the founder of We Are Warriors Apparel, a men’s apparel brand designed to inspire strength, resilience, and purpose. Based in Joplin, Missouri, Jason created his brand to challenge societal norms, promote positive masculinity, and provide men with apparel that carries a meaningful message.

In this episode, Thomas and Jason discuss:

• The Mission Behind We Are Warriors Apparel

Jason explains how his brand is more than just clothing—it’s a movement to inspire men to stand up for their families, values, and personal growth.

• The Challenges of Launching an Apparel Business

From sourcing quality materials to building an audience, Jason shares the highs and lows of launching and growing a product-based business.

• How Apparel Can Create Community and Inspire Action

By wearing We Are Warriors gear, customers aren't just making a fashion choice—they're making a statement about who they are and what they stand for.

Key Takeaways:

• Purpose-Driven Brands Stand Out

Selling apparel isn’t about the fabric—it’s about the story and the mission behind it.

• Start Small and Scale Smartly

Jason emphasizes the importance of launching with focused designs, listening to customer feedback, and building a loyal community before expanding.

• Social Media and Brand Awareness Are Everything

Jason discusses how shifting focus to storytelling and community engagement will be the key to growing We Are Warriors Apparel in 2025.

“We don’t just sell apparel—we sell a movement. Every piece of clothing is a reminder that you are a warrior in your own life.” — Jason Wike

CONNECT WITH JASON WIKE:

Website: https://wearewarriorsapparel.com/
Instagram: https://www.instagram.com/wearewarriorsapparel/# | https://www.instagram.com/_the_bearded_ginger

Facebook: https://www.facebook.com/wearewarriorsapparel

CONNECT WITH THOMAS:

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LinkedIn: https://www.linkedin.com/in/thomashelfrich/ 

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