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Thinking Fast and Slow

Author
Alexander Chernev
Published
Thu 31 Jul 2025
Episode Link
https://chernev.com/customerscience

This episode explores the dual-system theory of human cognition, distinguishing between the fast, intuitive System 1 and the slower, analytical System 2. It highlights how most decisions are subconsciously shaped by System 1, often leading to cognitive shortcuts and biases. The episode reveals how the two systems interact in shaping perception, attention, and behavior, with real-world examples like the bat-and-ball problem and wine preferences.

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