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Interpreting the Research Findings and Solving the Business Problem

Author
Alexander Chernev
Published
Wed 06 Aug 2025
Episode Link
https://chernev.com/customerscience

After collecting and analyzing data, the real challenge lies in interpreting results accurately and linking them to business decisions. This episode explores common validity threats, decision errors, and cognitive biases like overconfidence and analysis paralysis. Practical frameworks are discussed for managing trade-offs and improving decision quality by aligning insights with strategic goals.

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