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Drawing Attention

Author
Alexander Chernev
Published
Thu 31 Jul 2025
Episode Link
https://chernev.com/customerscience

The episode discusses how attention—our selective gateway to perception—determines which information is processed and remembered. It breaks down the physical and psychological triggers that attract attention, such as visual contrast, emotional relevance, and curiosity. Listeners also learn how attention influences memory encoding and how heuristics like availability and affect shape decision-making.

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