Customer Champions
Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth.
In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy?
This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection.
Because customers become champions when you make them feel valued first.
- Update frequency
- every 18 days
- Average duration
- 28 minutes
- Episodes
- 6
- Years Active
- 2025
Turning Customers into Your Best Marketers with Taylor Bogar
Customer marketing is about turning your happiest customers into your biggest growth engine.
Taylor Bogar, founder of Social Animal, shares how she helps B2B brands build community-driven marketing st…
Amplifying Advocacy for Lasting Impact with Brittnee Dawson
Customer marketing is about creating meaningful connections with customers and building advocacy programs that drive business growth.
Brittnee Dawson, Director of Customer Marketing at AlphaSense, sha…
Using Customer Voice to Drive Retention with JoAnne Baldwin
Customer trust is built through life cycle marketing.
JoAnne Baldwin, Senior Manager of Customer Lifecycle Marketing at Bitly, shares her journey in customer marketing and how she’s transformed onboar…
Building Revenue Through Customer Advocacy with Taylor Page
Customer marketing is all about turning your customers into champions who help drive growth. Taylor Page, Director of Customer and Growth Marketing at Kong, shares her journey in customer marketing a…
How to Build Trust Through Customer Education with Shannon Howard
If customers don’t know how to use your product, they won’t stick around—and they definitely won’t advocate.
Shannon Howard, Director of Customer and Content Marketing at Intellum, shares why customer…
Are You Ready To Champion Your Customers?
Hi, I’m Jeff Reekers, CEO of Champion, and I’m excited to welcome you to Customer Champions, the podcast where we explore how the best marketers turn their customers into powerful growth engines.
In e…