Customer Academy Playbook

Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year?

Is it even possible to guarantee that starting a customer education program will ACTUALLY do…

This week we're looking at "customer education" and its role as a "service" within a product organization.

Customer education teams often fall under "client success" which makes sense because we help …

In this video, we’re going to look at the number one problem facing most customer education teams when it comes to technology - picking the wrong tool for the job to be done. 

Specifically, Matt break…

The Customer Academy Playbook, by ThinkThru,  is a show helping B2B brands in SaaS and beyond build training their customers love. 

In this episode, Matt dives into the topic of monetization and some …

In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program.

The Customer Academy Playbook, by ThinkThru,  is a sho…

Last year was a massive success and “explosion” of the term #customer education. This has been our mission for more than 7 years, but thanks to the absolute success of the customer education strategy…

Great SaaS training uses 3 main building blocks - product features, training goals, and personas. If you nail the relationship between these 3 and build your courses in the right order, you'll make a…

Customer education has taken on new meaning as more SaaS, consulting, and impact-focused organizations leverage this strategy for scaling customer success and extending their brand beyond product fea…