DeWayne McMurry AKA: STEEZUS on: Brand-Building on Tik Tok, Working Out Amongst Celebs, and the Importance of Networking

In this episode we're talking to DeWayne McMurry, widely known as “Steezus”, who has garnered a remarkable influence in the skateboarding, sneaker and streetwear communities over the years. Steezus has built a reputation as a trusted voice through digital content creation, utilizing his influential platforms to entertain and inspire his audience. He also advocates and raises awareness on the often-taboo topic of mental health, particularly from the perspective of a Black male in America. His expertise in content creation and social media strategy has made him a go-to resource and official brand partner for established brands like the NFL, Ghost Lifestyle, and Honest Skincare.

In Part 1 of our talk, we get curious about the importance of networking, why anyone trying to build a brand needs to be on Tik Tok, what it's like working out amongst celebrities, and much more. You'll also hear a funny story about how we met (spoiler: it was through a dating app lol).

References:
Ghost Lifestyle - https://www.ghostlifestyle.com/ (use code "STEEZUS" for 20% off)
NFL Shop - https://www.nflshop.com/ 
Dogpound Gym - https://www.thedogpound.com/
Lil Wayne "Celebration" music video - https://www.youtube.com/watch?v=6ki21aILhoI 

Intro/Outro Music: "Back To You" by BRASKO