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Culture Bytes: From Standouts to Standards: Service Patients Can Count On

Author
Sue Tetzlaff
Published
Wed 10 Sep 2025
Episode Link
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In this Culture Byte episode of Culture Change RX, Capstone’s Cofounder & CEO Sue Tetzlaff discusses the critical importance of service excellence in healthcare. She emphasizes that exceptional patient experiences should be safe, satisfying, and consistent across all interactions. Drawing parallels with the hospitality industry, particularly the Grand Hotel, she illustrates how high standards can be achieved through organization-wide commitment, employee engagement and leadership. The conversation also addresses the challenges of variation in service delivery and the need for a standard-dependent culture to ensure that every patient can count on receiving exceptional care.


  • Healthcare should be counted on for exceptional care and service.
  • Service excellence can't be achieved through the efforts of a few standout employees.
  • High standards must be established and embraced organization-wide.
  • Employee-driven efforts are key to achieving service excellence.
  • Variation in service delivery affects the patient experience and the organization’s reputation.


Capstone helps rural hospitals be the provider- and employer-of-choice to keep care local and margins strong. Learn more via a complimentary consultation call. Schedule at:  CapstoneLeadership.net/Contact-Us


Learn more - and register - for an upcoming Capstone Leadership Summit:  CapstoneLeadership.net/Upcoming-Events

Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

When you’re ready to take your culture to the next level, here are three ways I can help you:

1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.

2. Subscribe to our Email Newsletter
Get practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won’t find on the podcast.
📩 Subscribe here

3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at [email protected] and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.

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