Episode 7: Using Intuition and Guts In Business Startup with Jennifer Larkin

This episode is about creating a business from an intuitive message and combining past experiences into a growing online store. Jennifer Larkin launched her sustainable online shop right before the pandemic and has continued to expand her online shop. Jennifer shares her past experience that have helped her in launching Ava The Label, her challenges and mindset tips. 

In the modern world of fashion, consumers have been traditionally conditioned to believe that when something is sustainable that equates to “not cute” or “on trend”. This may have once been a reality but in recent years the industry has proven to show major improvements. As the increase in advocacy for climate reform, and attraction for sustainable products grows, brands are finally starting to catch on that people want on trend pieces that do not contradict with their beliefs about climate change and their love for the planet. We can see this with the influx in ethical brands that have popped up just in 2021 alone. We have a long way to go but it is an exciting reality to hear your desires getting recognition. With the holidays approaching, it can be overwhelming on where to get gifts. The constant battle of wanting to show your love via presents but also not wanting to create more waste. That is why it is the perfect time to shop sustainably and small. No matter if you categorize yourself as “sustainable” or not, it’s never too late to change small habits. That is why in August of 2020, Model & Graphic Designer, Jennifer Larkin, created AVA the Label as a way to connect with a larger audience in the Fashion World. Fueled by her love for clothing & the environment, she has created a one-stop shop to bring some of the best ethical brands into your hands, including her own custom pieces! From the products to the packaging you can rest assured that you are buying into something that you should feel good about. With perfect gifts for yourself (we all deserve them) and your loved ones, you can be assured to find something for everyone in your life.

Shop Ava The Label and receive 20% off only with this link - https://ava-thelabel.com/discount/GFMOMS20

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