Niche Identity & Branding with The FlyDuo

Special guests Reuben and Sherri Johnson (AKA The FlyDuo) join the show to share their journey of defining their agency's identity and forming a brand that helps them connect to like-minded clients. They discuss the challenges of their agency's early days, including hard lessons about authenticity, choosing clients and saying no. And they detail their evolution to a brand that reflects who they are, as well as how that identity translates across their entire digital presence.