Landing Pages & CMS Workflows with Shawn Maida

Special guest Shawn Maida returns to the show to discuss landing pages: both how his company Visual Chefs uses landing pages for their marketing and how they build landing pages for clients. We run the gamut of different types of landing pages, as well as different client goals. We discuss different solutions in ExpressionEngine, Craft and Statamic, as well as alternative options when a CMS doesn't make sense. And we talk about the importance of testing and measuring success.