Google Analytics 101 with Terri Jenkins

If you have a website, you should know whether it is supporting your goals or not ... which means you need analytics! Digital media expert Terri Jenkins joins the show to give us a primer on digital measurement and Google Analytics. She explains why analytics are critical for any website, and also how Google Analytics can help developers use data to better support clients. Terri also details other Google products to be used alongside Google Analytics, including Tag Manager, Search Console and Page Insights.