Ep.9 Lessons from marketing at MNCs vs. startups, baking customer centricity in your marketing | Sofie Lehrmann, Founder, MilkMoo, Fractional CMO

Is there just one way to build a successful marketing career?

Sofie Lehrrman, founder of Milk Moo,  proves the answer is a resounding "no!"  With 14 years of experience zig-zagging across industries and setups —from market research to MNCs to CMO—Sofie shares her unconventional journey and the lessons she's learned along the way.

Where to find Sofie Lehrmann:
- https://www.linkedin.com/in/sofie-lehrmann-06282266/
- https://www.milkmoo.net/

In this episode, you’ll learn:

(00:00) Intro

(01:35) Early life and career and seeking external validation

(07:52) How mentors helped set stage for her future success

(08:49) Advice for young, ambitious marketers

(11:30) What makes an unstoppable marketer

(14:47) Learning curve when making the transition from MNC to startups

(23:08) Career advice - don't listen to parents

(26:04) Startup chapter - how leadership looks like at startups

(33:08) How does revenue ownership look like coming from content and brand background

(37:12) Why CEOs are the real CMOs at early-stage startups

(42:21) Biggest challenge faced by CMOs in startups

(43:46) Hiring philosophy

(46:11) Advice on managing C-suite expectations

(48:12) Why marketers should learn to say no

(51:28) Using market research to bake customer centricity into marketing

Follow Marketers Help Marketers: -

LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/

Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes