Ep. 7 Art of pivoting, one marketing skill that no one's teaching and more | Abhimanyu Saha, Co-founder, GuruQore

Abhimanyu Saha, the co-founder of GuruQore, shares his journey from ad agencies to building his own edtech startup. Discover how pivoting became his superpower, why 'big picture thinking' is the marketer's new weapon against AI, and how he balances purpose and profit as a 'missionary founder.' This episode is packed with insights on the advertising ecosystem, marketing skills needed to futureproof your career, and more.

If you're a marketer with entrepreneurial dreams, this episode is your guide.
 
In this episode, you'll learn: 

(01:43) Breakdown of advertising ecosystem - planning, servicing, copy, design
(08.36) Difference between account planning in mainline vs digital agencies
(17.50) Winding of agency career, new innings as a music producer
(25.27) GuruQore origin story
(26.49) Pivoting as an early-stage startup to find the right fit
(29.08) Creating a new vertical, why marketing teaching is ikigai
(31.43) Why pivoting is a lot like sailing a huge-ass Titanic
(35.19) The one marketing skill no one's teaching, Test vs T20 of marketing careers
(43.20) Running a startup as a missionary founder
(47.03) Advice to 21-year-old self
(47.50) Career advice for marketers

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- Find the episode page and transcript at: https://www.marketershelpmarketers.com/episode/one-marketing-skill-no-one's-teaching