Ep. 5 From Sales Pro to Fractional CMO, Being a 'Marketing Marwadi' & more

What does it take to be a fractional CMO?

Join Sonesh Prakash, CEO, CMO Outsourced, has been in the fractional game long before it even became a thing! In this episode, he reveals the ins and outs of this emerging career path coming from a sales background, how he built a thriving business, how to find your niche, and how frugality is a must-have trait for marketers.

In this episode, you'll learn -
(00:57) Early life and career

(01:34) Career shift from sales to fractional CMO

(05:25) Initial projects, figuring out the pitch and niche as a fractional consultant

(09:43) How sales background made him a more empathetic marketer

(13:40) Big companies vs startups - pros and cons

(19:57) Networking - pre and post-Covid era

(31:17) How Covid created a boom for fractional consultants

(41:09) Advice to Solopreneurs

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Episode page - https://www.marketershelpmarketers.com/episode/from-sales-to-becoming-fractional-cmo