Ep 20. Content marketing leader breaks down what really gets you hired

Most hiring processes are fundamentally broken. Disha, content marketing leader at PriceLabs, reveals the uncomfortable truths about what really happens behind closed doors. Discover why 30-minute interviews fail both candidates and companies, the mistakes freelancers make when transitioning full-time, and the red flags in job descriptions that signal chaos ahead.

Plus: how to strategically pick industries that accelerate your career, approach side hustles while keeping your manager and organization in know and more. Real talk from someone who's been hiring content marketers for years.
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Where to find Disha Parekh

LinkedIn - https://www.linkedin.com/in/parekhdisha/

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In this episode -

- (00:00) Intro

- (01:40) The unfair hiring reality: Why 30-minute interviews fail candidates

- (07:45) From freelancer to full-time: The expertise narrowing strategy that works

- (09:38) Why brands must share performance data with freelancers

- (11:57) The strategic conversation framework that builds client trust

- (16:17) How to pick "Internet-first" industries for content marketing growth

- (18:46) The buzzword trap: Why trending industries can derail your career

- (22:38) Red flags in job descriptions that signal you shouldn't apply

- (25:01) The hierarchy problem: Why "content lead" can't require 3 years experience

- (30:32) The right way to do side hustles: The conversation framework with your manager

- (38:11) Career reflections

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