Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term | Disha Parekh (Head of Content, PriceLabs)

Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder.

She has followed a philosophy: plan short-term to win in the long run. She now leads a 14-person content team at PriceLabs and has cracked the code on managing founder expectations, building specialist teams, and turning content marketing into a strategic growth engine.

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Where to find Disha Parekh:

-LinkedIn - https://www.linkedin.com/in/parekhdisha/

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In this episode, you'll learn -

(00:00) Intro

(03:00) Early life

(10:14) Why planning short-term wins long-term

(16:19) Agency boot camp: Why attention to detail becomes non-negotiable

(24:20) Communication vs comprehension: The skill that separates great marketers

(29:54) How a tweet landed her dream job at Paytm

(42:53) Managing trust when you're labeled a "job hopper"

(44:51) Fighting the perception battle -"If everyone could do content, everyone would."

(48:43) Managing founder expectations when you're the only marketer

(52:31) From IC to manager: the mindset shift that changes everything

(56:44) Why startups need marketing functions, not just content writers

(1:02:15) Content marketing differences: startup vs established company

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