Ep. 15 How this marketer built optionality in his career: co-founding a $5k/month micro saas product, trainable gut | Marketing at Stitchflow, Co-Founder & Chief Meme Officer, Supermeme.ai

From IT support to co-founding a $5k/month micro-SaaS product, Supermeme, while holding down full-time roles, Sanjeev NC embodies the art of building optionality. Sanjeev is a generalist in the true sense having held roles in customer, support, sales, marketing, and product.

In this episode, Sanjeev discusses how he's built optionality, why he believes 9-to-5s aren't as safe as we think, and how he leverages AI to build marketing teams that punch above their weight.

His journey will inspire you to rethink your approach to career growth.

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Where to find Sanjeev NC:

LinkedIn - https://www.linkedin.com/in/sanjeev-nc/

Instagram - https://www.instagram.com/sanjeev.nc/

X - https://x.com/yenceesanjeev

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In this episode, you'll learn:

(00:00) Intro

(01:22) Early life in Chennai and foundational experiences.

(05:21) Make a Difference (MAD) and early leadership experiences.

(07:38) Capgemini and the discipline of IT support.

(12:05) Joining Freshdesk (Freshworks) and discovering new roles.

(15:16) Accidental entry into marketing through blogging and personal branding.

(19:19) Transition to product marketing and bridging product-marketing gaps.

(22:22) Product management at SuperOps.

(23:55) The birth of Supermeme: micro SaaS product.

(26:17) Understanding micro SaaS.

(32:06) Managing side hustles and full-time roles.

(35:00) Supermeme's growth strategy.

(39:05) Humor consulting and acting experiences.

(44:15) Stitchflow: building a marketing team and AI-driven strategies.

(01:02:03) Trainable gut: balancing impulse and research in decision making.

(01:07:29) Building optionality: multiple income streams and career freedom.

(01:15:01) Authentic personal branding.

(01:21:58) Career advice for aspiring and experienced marketers.

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