Ep 13. Why passion & resilience matter, art of managing up and more: Lessons from a VP Marketing | Branca Ballot, VP Marketing, Glide, prev. Go-Daddy

​Branca Ballot is the VP of marketing at Glide, a high-growth startup that makes it easy to build software without code. She has extensive experience hiring and leading teams across various industries, from GoDaddy, Zenefits, and the BCG.

In this episode, Branca talks about why she looks for resilience when hiring marketers, why one should work out of a place of love over fear, and why she thinks of everything in driver trees in life and career.

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Where to find Branca Ballot:

- https://www.linkedin.com/in/brancaballot

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In this episode, you'll learn:

(00:03) From mechanical engineering to venture capital to marketing

(10:19) Marketing experiences from SMB to enterprises

(22:48) Pros and cons of working with smaller setups vs larger companies

(43:27) Interview advice from hiring manager

(51:02) Reflections from 18 years of working in marketing
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