This discussion explores the intersection of sports, AI, and blockchain technology, focusing on new methods for fan engagement, investment, and content creation. The speakers highlight how blockchain can revolutionize fan ownership and participation, moving beyond traditional viewership to create more interactive and financially involved communities. Examples include FC Barcelona's unique democratic structure as a "big DAO," platforms allowing tokenized investment in athletes' future earnings, and the potential of prediction markets to drive fan interaction and new revenue streams for media companies. The conversation also emphasizes the growing importance of women's sports and the role of technology in fostering their growth and audience engagement.