EPISODE 5: Branding a Company

EPISODE FIVE -- What are the first, most crucial steps in making an independent film that need to take place before you ever shoot your first frame?  Establishing a production company, which offers the filmmaker legal protection and a measure of credibility; and promoting the project AND your new company immediately... ideally, before production even begins. Why? Mark and Christian will explain the necessity for both and how each of these vital steps played out in their own production experience.