440 - [PEP TALK]: What We Have Invested In This Year (What's Worked and What's Flopped)

In this week's pep talk, I share a behind-the-scenes look at what we've invested in this year, what's been successful, and what hasn't gone as planned.

In today's episode, I share:

• Why I invested in a year-long mastermind
• How we invested quarterly to refresh and "glow up" our offers and services
• My SEO strategy with YouTube and Pinterest
• Investing in the CTR team, from our executive and virtual assistants to the website and podcast teams
• Investments that have been flops and what we are learning from them

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