321 - How to Build a Following of Buyers for your Course Quickly (Even with a Small Email List) with Molly Keyser

I’m excited to introduce you to course expert, Molly Keyser, on the podcast today! We’re going to dig in to how to build a following of buyers when you have a small audience. She walks us through growing her first photography business to 6-figures, but realized she was trading time for money. So, she created a course and grew that to a $2 million per year business.

Molly started blogging in 2014 and created freebies to initially attract an audience to her course. Now, she posts one video per week to Youtube. She has a VA and an editor who help her repurpose the Youtube video – they post clips to reels, Tiktok and shorts. She still directs people to her freebies and gets them on her email list. She’s just using a new channel to attract and drive traffic!

What happens when they get on her email list? Then, they are part of Molly’s “master email sequence” that lasts six months! It starts with a welcome sequence and then moves to a nurture sequence, a free training and then a challenge.
Molly gets feisty when we talk about evergreen courses! She definitely does not believe that you can just throw a course out there, do nothing and make money in your sleep! She walks us through what’s genuinely required to create a great evergreen course that WILL convert!

Molly reminds us that email lists are still GOLD! So, yes, use IG and Tiktok to attract, but provide something of value to get people on your email list. From there, you can nurture the heck out of them until they are ready to BUY! Also, don’t be afraid to create a course NOW! The market might be saturated, but you have a niche to fill, and people are looking for what you offer! Find more from Molly on her brand new website: https://www.freedomcreator.co/

In this episode

• How Molly became a course expert
• How Molly went from a photography business to multi-million dollars in online course sales
• How Molly initially attracted people to make a purchase
• How she would recommend attracting clients NOW
• Molly explains her master email sequence
• Tips for building a successful evergreen model 
• What are some consistent ways to drive traffic your event? 
• What advice does Molly have for those who want to create a course NOW?
• Trends Molly is seeing in the core selling space 

CONNECT WITH MOLLY:
IG - https://www.instagram.com/mollymkeyser/
FB Group - https://www.facebook.com/groups/profitablecreatormovement
Youtube - https://www.youtube.com/mollykeyser
TikTok - https://vm.tiktok.com/TTPdpkYrqj/

CONNECT WITH HOLLY: 

• TEXT HOLLY: 614-810-4236 or click here
• JOIN THE MASTERMIND: Apply here to chat with Holly
• CREATE YOUR ANTI-SOCIAL STRATEGY: https://www.hollymariehaynes.com/social

I hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes