Are you missing out on 10% or more of the population as clients?

With an increasingly diverse population, it's important for financial professionals to expand their client base. The LGBTQ+ population is an underserved demographic. While financial planning is now in step with straight couples, there are specific challenges that the LGBTQ+ population faces. In this episode, Michael Rusk, senior vice president, Internal Sales and Administration at Truist Life Insurance Services shares his personal experience and professional insight.