Florian T.A. Kretz, MD, FEBO, leads a discussion on reducing costs, controlling staff turnover and retention, enhancing patient interaction to improve business in the time of COVID-19, telemedicine, and increasing workflow efficiency. Panelists Francesco Carones, MD; Andrei Filip, MD; Magda Rau, MD; and Arthur van den Berg, MD, also share real-world examples of what they've learned, changed, and even improved upon during the pandemic.