Important Takeaways from the First Ten Episodes

Today, as a celebration of finishing 10 podcasts, we’re going to do a recap podcast where we go back and cover incredible tips we’ve learned from our guests.

Hiring Your First Sales Person for Video Production

• Don’t call them a salesperson
• A sales person must be an integral part of your team
• They love video
• A “pro” salesperson will rarely work as a video sales person

The Seasons of Sales

• Know your client’s calendar
• Hit them with ideas when they need them
• Clients and agencies LOVE ideas
• Know their fiscal calendar

Managing Client Relationships for the Win - With Elements Studio of North Carolina

• Put everything in the SOW
• Make sure to DO an SOW
• Good fences make good neighbors
• This really helps with the client is doing some of the stuff for the project
• Don’t hesitate to OVER-communicate
• AND…Make the first 30 minutes on set completely awesome for the client

Making Sales Easy by Going After Low-Hanging Fruit with Jen O’Brien

• Get a referral from every job
• Land and expand
• Pitch different departments
• Take advantage of making explainers, talking heads, etc. for other clients within the org

Creating Systems to Grow Your Video Production Company

• Basic Gear Management System as your starter system
• We all have this problem of not having all our gear on set sometimes 
• Start small on systems and grow out from there
• Don’t recreate the wheel on every project

Creating a TRULY Creative-First Video Production Company - With Tony Fulgham

• Take your creative seriously
• Practice your creativity with - “experiments”
• Pitch your creative properly (make sure they understand the process)
• Get paid for your creative - even if it’s only a little in the beginning

Doing Well by Doing Good with Soulcraft - With Aaron Straight

• Following the thread of your career, what gives you satisfaction and pleasure in life
• Your career doesn’t have to be all planned out - you can go from one thing to the next and follow your bliss
• You can open many doors in pursuing what you love
• You can really start to define your niche in this way, too

The View From the Top with Shane Dillon

• The best companies COMMUNICATE
• People who really listen succeed
• Companies that really listen reduce scope creep
• Prod. Co.’s that really listen have the best relationships with their clients

Scaling Video Production with Multiple Offices and SEO - With Blake Barnett

• Be willing to think outside the box to grow
• You’ve got to think outside the box in our business to be able to get attention and be successful
• One way is through good Search Engine Operation (SEO) 
• Another way is launching side ventures (likes Shoots.Video) to boost your brand