Crossing the Axis - The Commercial Side of Film Production
Dive into a dedicated space for commercial film production company owners. Join the conversation as we unravel the intricacies of business growth and sustainability in the ever-evolving client-driven film world. Benefit from the unique insights of buyers on acquiring fresh business opportunities and gain firsthand knowledge of best practices shared by your fellow industry peers. Chart your course to success. New episodes released every month.
- Update frequency
- every 22 days
- Average duration
- 40 minutes
- Episodes
- 49
- Years Active
- 2021 - 2025
Best Practices for Cold Outreach with Ross MacRae
Cold outreach is tough, but necessary. Whether you’re in commercial film production or working inside an agency, building relationships with new clients is key to staying in business. To break down w…
Landing Agency Clients with Dani Dufresne
If you’re a production company trying to land agency work, this episode is your tactical playbook. Dani Dufresne, founder of The Aux Co, a fractional production operations team helping modern agencie…
[Client Side Conversation] The Indie Production Advantage with Jillian Gibbs
As holding companies expand their grip on marketing budgets, independent production companies risk getting pushed to the margins. But in today’s fragmented media landscape, there’s a growing advantag…
Going Beyond the Brief with Jason Bellue
Most people underestimate the importance of the first intake call and going beyond the client’s creative brief. In this episode, I sit down with Jason Bellue from Flying House Media to talk about wha…
Freelance vs. Roster Directors with Luke Lashley
The commercial production landscape is changing, and directors have more options than ever. While the traditional model of exclusive production company rosters still works for some, the rise of freel…
Change is Hard with Craig Brooks
Change is hard—but it’s essential to longevity. In this episode of Crossing the Axis, I sit down with Craig Brooks, co-founder of Kontent Partners, a film and photography production services company,…
Think Like an Agency with Alex Cohn
This episode is for production company owners who want to elevate their value when working directly with brand clients, stepping into roles traditionally held by ad agencies. As more brands bring str…
Sell Like an Expert with Blair Enns
In this special episode, I sit down with Blair Enns—founder of Win Without Pitching, author of the industry-shifting book of the same name, and co-host of the hugely popular 2Bobs podcast. Blair’s ne…
[Client Side Conversation] How To Win Business With Kevin Knutson
Get ready for an insider’s perspective on winning the client-side game in this conversation with Kevin Knutson, a seasoned industry leader in creative marketing, content strategy, production, and bra…
Built to Sell with Amy Balliett
Join this information-packed crash-course discussion with Amy Balliett on getting your production company acquired. Amy is the founder of Killer Visual Strategies (formerly Killer Infographics), who …
Elevating Account Management with Rob Meyers
Hear Rob Meyers from Versus, a NYC-based creative production studio that has built a stellar reputation for its culture-defining work and client-centric solutions since 2013. Rob shares actionable in…
Production at Scale with Alex Portera
In this episode of Crossing the Axis, we’re joined by Alex Portera from Rally on Media, a powerhouse in the production world, to uncover the secrets of running productions at scale. With over 100 pro…
Mastering Sales Trips with Jeff Oswalt
Join us for a chat with Jeff Oswalt, owner of 14Four, a digital marketing agency known for creating unforgettable campaigns. Jeff shares how in-person client visits and face-to-face interactions have…
Strategies for Landing Professional Sports Clients with Anthony Santa
Listen to hear Anthony Santa, Director of Sports & Entertainment at Diamond View, a production company based in Tampa, Florida, share their path to successful experiences in the world of sports marke…
Expanding Abroad with Ryan Christopher McGuire of Cutters Studios Tokyo
Discover what it takes to expand internationally with Ryan Christopher McGuire of Cutters Studios, a commercial film production company based in Tokyo. From finding clients to scouting talent and man…
A Case-Study in Proactive Sales with Aaron Straight
Dive into the innovative—and risky—world of proactive sales with Aaron Straight, Founder of the film studio Soulcraft Allstars. Moving beyond traditional sales methods that rely on clients voicing th…
Should You Hire a Sales Rep?
Is it time for your production company to partner with a sales rep? The right sales representative can provide industry insights, valuable relationships, and a network of contacts to secure lucrative…
Improve Your Agency's CRM Sales Strategy with Copper CEO Steve Holm
In a client-driven business, developing and maintaining relationships is essential for growth. Join my conversation with Steve Holm, CEO of Copper, to learn why a Client Relationship Management (CRM)…
Shaping the Future: Lessons From a DEI Internship Journey
Explore the transformative power of diversity in the advertising industry with Tony Fulgham, owner of the commercial film studio All is Well, as he unveils a behind the scenes story of launching a ye…
[Client Side Conversation] Biz Dev Real Talk with Anne Milan Alo
Prepare to be enlightened in this must-listen episode featuring the insightful Anne Milan Alo, a luminary in the world of marketing and business development. Anne, with her extensive experience, delv…