Horacio Pagani and Creating the Zonda C12

You may have heard the name, ‘Pagani’ and thought, “What’s the big deal? Why are Pagani cars so expensive?” Mostly, it’s the people who have never actually seen a Pagani who wonder why they cost so much.

Once you see a Pagani, it all begins to make sense.

But then you start to learn about the car, the brand, the founder, and the countless details. It sucks you in deeper. Now you begin to realize this is a supercar brand that’s unlike any other.

The greatest supercar brand in the world. Pagani.

But how did they get their start? You must go back to the Pagani Zonda C12, and you'll begin to piece together just exactly how this incredible company was formed.

I read a few amazing books on the subject, and a few great interviews from Horacio himself -

Book - 'Pagani. Hypercars D'autore. Ediz. Italiana E Inglese' by Daniele Buzzonetti

Book - 'Fangio: The Life Behind the Legend' by Gerald Donaldson

Interview - Drive Experience 
https://www.youtube.com/watch?v=eWYKfdedg0Y
 
Interview - W Executive  
https://www.youtube.com/watch?v=vaMdycD9vD8

summary

Horatio Pagani, the founder of Pagani Automobili, had a passion for cars and art from a young age. He started his career in Argentina, building model cars and designing vehicles. He eventually moved to Italy and worked at Lamborghini, where he gained experience and connections in the automotive industry. After facing setbacks and job loss, he decided to create his own car, the Zonda C12. With limited resources, he designed and built the car over several years, using an autoclave to create carbon composite parts. He secured a partnership with Mercedes-Benz for their V12 engine, and the Zonda became a success, establishing Pagani as a hypercar brand. Horatio's philosophy is rooted in humility, respect for other car manufacturers, and a dedication to merging art and science in his designs.

Learn More -

https://atticcapital.com/pagani/

https://atticcapital.com/