Idea: A healthy fast food restaurant which proudly proclaims that its food is not natural and its veggie and/or lab-grown meat doesn't taste as good as real meat. But it's the same price, is humane to animals, is half the calories, and (unlike normal fast food) is reheatable. And the taste is constantly improving (multiple times per year), encouraging people to come back and try it again. Also: encouraging people to cook their own food is a poor design for society; healthy food snobs contribute to the obesity crisis by refusing to eat healthy food at fast food restaurants and thus disincentivize fast food restaurants from offering healthy food at all