Stop Selling Products, Start Selling Transformation: The $8,000 Bracelet Story with Stacey Brass Russell

Author: Tracy Matthews
Published: Wed 13 Aug 2025
Episode Link: None

Ever wonder why some businesses effortlessly attract customers while others struggle to make sales? The secret isn't in your product features, fancy bonuses, or even your methodology. It's in understanding the transformation your customers are truly buying.

In this game-changing conversation, I sit down with my dear friend Stacey Brass-Russell, a former Broadway performer turned business transformation expert who completely flips your understanding of sales and customer psychology. Stacey shares her jaw-dropping story of spending $8,000 on a Cartier bracelet (spoiler: it had nothing to do with needing jewelry) and reveals exactly why your customers aren't buying what you think they're buying.

From the neuroscience of why brains resist change to her powerful Four Pillars of Value framework, this episode will revolutionize how you think about messaging, sales conversations, and what your customers actually want. Whether you're selling jewelry, coaching, or any other product or service, Stacey's insights will help you move people from intellectual decision-making to emotional buying. And that's where the magic happens.

In this episode, you’ll learn:

[04:27] Our full-circle friendship story: From yoga teacher to jewelry designer to business mentors
[10:11] The #1 biggest mistake entrepreneurs make when selling their products
[17:00] The $8,000 Cartier bracelet story that reveals everything about customer psychology
[22:30] Why human brains are literally wired to resist transformation
[28:20] The Four Pillars of Value framework that makes offers irresistible
[36:06] Stacey's actionable advice for creating powerful messaging

Here are the resources mentioned in the show:

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Stop Selling Products, Start Selling Transformation: The $8,000 Bracelet Story with Stacey Brass Russell